Objectives are objects that can be added to a scorecard and usually contain Measures/KPIs. An objective cannot be updated with an actual value but instead has a ‘score’ based on the performance of the Measures/KPIs below it.
For example, an Objective could be ‘Improve Profit’. The success of the Objective will be determined by the combined actual values updated in the Measures/KPIs sitting below this objective. These might include ‘Profit’ and “% Profit’ and ‘Number of Large Value Projects’. In this case, the measures are a currency, percentage and number. The application normalises the values and uses an algorithm to create a score between 0-10. These scores are rolled up to give a final score for the objective.
In this way, you can track the performance of business objectives. To see how to add objects like Objectives (and others) go to the Structuring a Scorecard user guide.